Ube went from Filipino staple to global cafe trend in about a year. What actually drove it, the numbers behind the hype, and whether it lasts.

Ube contains no caffeine at all. Why that matters commercially, and an honest look at what the nutrition research actually says about purple yam.

Three purple ingredients, three completely different plants, and an industry that treats them as interchangeable. Here is how they actually differ.

Ube is the Filipino purple yam turning up in lattes everywhere. What it is, how to say it, what it tastes like, and why the colour is real.

A chasen ruined by soaking and a tin left open on a sunny counter will quietly undo the work that went into the tea. Here is how to look after both. 

Does matcha have more caffeine than coffee? It depends on your serving size. Lab tested figures for 2g, 3g, and 4g compared to espresso and brewed coffee.